Ryan Redding

I mean, it's okay, I guess. I mean, the reality is, like, from the marketing side, right, it's so important because Google is such a big gorilla to make anonymous companies kind of stand out. If they all look the same, sound the same, are named the same. So anytime we would have a chance at Leverage to join with a kick-charge brand, it was just so much easier to get the lift we were hoping for.

I mean, it's okay, I guess. I mean, the reality is, like, from the marketing side, right, it's so important because Google is such a big gorilla to make anonymous companies kind of stand out. If they all look the same, sound the same, are named the same. So anytime we would have a chance at Leverage to join with a kick-charge brand, it was just so much easier to get the lift we were hoping for.

So now that we're actually pulled together, it's just a game changer. It's been a ton of fun to do this.

So now that we're actually pulled together, it's just a game changer. It's been a ton of fun to do this.

There's not. And I think in part because for a lot of people, digital marketing feels like snake oil. Like you don't know, you get missing information or wrong information from a bunch of different people. There are bad operators. I don't think they all are. One of the things that we've taken pride on is we take a lot of time to educate people.

There's not. And I think in part because for a lot of people, digital marketing feels like snake oil. Like you don't know, you get missing information or wrong information from a bunch of different people. There are bad operators. I don't think they all are. One of the things that we've taken pride on is we take a lot of time to educate people.

the companies we work with on what they should expect with PPC, what they should expect with SEO, so that there's just – I want them to know more from a managerial level. I don't expect them to manage a PPC campaign on themselves. Like that's not fun for anybody.

the companies we work with on what they should expect with PPC, what they should expect with SEO, so that there's just – I want them to know more from a managerial level. I don't expect them to manage a PPC campaign on themselves. Like that's not fun for anybody.

But I do want them to understand it from a managerial level, how to make decisions about it, so that when we come back in three months, six months, 12 months, 24 months and go, look, hey, we have an 80 to 1 ROI that we can mathematically demonstrate here. They understand what goes into that and actually trust the numbers.

But I do want them to understand it from a managerial level, how to make decisions about it, so that when we come back in three months, six months, 12 months, 24 months and go, look, hey, we have an 80 to 1 ROI that we can mathematically demonstrate here. They understand what goes into that and actually trust the numbers.

So it becomes one of those things where when you're honest, when you're transparent and you pull people along, it makes it a whole lot easier to not feel like you're in the dark, you don't understand what's happening. So, yeah, being able to stand behind those results and upskill the knowledge of the company to process is really, really frigging important.

So it becomes one of those things where when you're honest, when you're transparent and you pull people along, it makes it a whole lot easier to not feel like you're in the dark, you don't understand what's happening. So, yeah, being able to stand behind those results and upskill the knowledge of the company to process is really, really frigging important.

I think it's, I get it because a lot of guys are addicted to like pulling a lever and getting something. You pay for this lead, you pay for this click. They like that instant gratification. And SEO sucks for people who aren't willing to make a long-term investment. So I'll tell people like, hey, month one, you can expect to lose like 5K. Month two, you're going to lose 5K.

I think it's, I get it because a lot of guys are addicted to like pulling a lever and getting something. You pay for this lead, you pay for this click. They like that instant gratification. And SEO sucks for people who aren't willing to make a long-term investment. So I'll tell people like, hey, month one, you can expect to lose like 5K. Month two, you're going to lose 5K.

Month three, you're going to lose 5K on SEO.

Month three, you're going to lose 5K on SEO.

Sometimes more. And a lot of people quit. They punch out. They're like, I can't keep writing these checks. But the ones that stick it out, like month nine, they make 2K. Month 12, they make 45K. The companies we've been working with for four, five, six, seven years, without exception, are making in excess of 80 to one ROAS. Without exception on organic. Those are not year one results.

Sometimes more. And a lot of people quit. They punch out. They're like, I can't keep writing these checks. But the ones that stick it out, like month nine, they make 2K. Month 12, they make 45K. The companies we've been working with for four, five, six, seven years, without exception, are making in excess of 80 to one ROAS. Without exception on organic. Those are not year one results.

And I think a lot of people don't want to put themselves in that delayed gratification. PPC, for all the things I hate about it, it is really good about targeting people. Right. So you get this instant thing that's happening, but all you're buying is clicks. There's no loyalty. There's nothing there. It's just very, very high cost of acquisition, very, very low ROI.

And I think a lot of people don't want to put themselves in that delayed gratification. PPC, for all the things I hate about it, it is really good about targeting people. Right. So you get this instant thing that's happening, but all you're buying is clicks. There's no loyalty. There's nothing there. It's just very, very high cost of acquisition, very, very low ROI.