Ryan Serhant

But it's hard.

It's a significant amount of work.

And in reality, it is all on you.

We have a production company within Serhant called Serhant Studios, and we do all of the marketing.

all of the work, like our content engine, it's all on us.

It's not on the studios at all.

The best stuff just happens organically and then you just follow it.

On season one of Owning Manhattan, there was a guy covered in tattoos who was an agent who was on the show.

His name was Jonathan.

The idea, the story, the initial pitch was, hey, here's the cast.

It's going to be super cool to watch a guy who looks like that

go from like bad boy to the greatest salesperson ever and I'll train him or we're gonna film that and he's gonna sell it like I don't know he'll sell something for 20 million dollars and it'll be awesome and he looks like the next generation right he looks like kids today and tattoos and yeah yeah but he went from bad boy to like worst guy ever so on camera

And it was a strain on the business.

And we just followed it real time.

And I was like, I have to let him go.

But we're doing this reality TV.

Okay, so Jonathan, meet me at the Edge at Hudson Yards.

And there's cameras there.

And I had to fire him live.

On camera.