Sam Buckingham Jones

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239 appearances 2 recordings 1 series first heard Jun 2026 last heard 29 Jun

Sam Buckingham Jones’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 2.

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SEN Breakfast · Sam Buckingham Jones, Media Writer at the Financial Review (30.06.26) · 29 Jun 2026 podcast

And yet they do.

But this really feels like it's getting to a tipping point here.

I mean, like, you know, Nine is struggling in a really hard advertising market.

Foxtel has been bought by DAZN, who have lost billions over the last sort of decade trying to make this, you know, global Netflix of sport model work.

And I don't necessarily think this is going to reverse that trend unless they can materially increase the price of what they're selling.

Look, this is standard in other countries, right?

Like Australia is sort of a special case here that we can, it's almost like a luxury that you can go to one place and pay under 50 bucks and get the entirety of the sport that you want to watch, which is probably going to be AFL or NRL.

You go to the UK, you go to many other countries, I think it's like hundreds of dollars to be able to access the NFL in the US.

I think

You know, look, this is a forecast, but I probably reckon the next NRL deal, if they want anything like the money that they're on now, they're going to have to split it across multiple broadcasters or streaming platforms.

It's hard to say seven years.

It's a long time in media.

But, you know, I just don't think Netflix, their current strategy is not to pay a heap of money to get sport unless they can really own it like they did with...

WWE.

They've done a few sort of marquee games for NFL and I think baseball.

But seven years, that could change.

But the thing about sport is you basically, every dollar you can make, you pay to the sport.

So you don't really make much sort of extra unless you can monetize it some other way.

And so doing one marquee event works for Netflix.

They get a bunch of people sign up and maybe some of those people stay on.

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