Sam John
speaker
735 appearances
1 recordings
1 series
first heard Apr 2026
last heard 3 Apr
Sam John’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
I mean, we're in 65 markets across the country.
So most markets where your listeners are, we're probably already there.
And so we either understand the market very well, we know what the cost per thousands are, we know what it takes to get the reach and frequency they need to be successful on the big mediums.
So whether it's TV, radio, billboards.
And I'll use Atlanta and Dallas as a good example because we went into both those markets differently.
And so we went into Atlanta, we did what I would consider dabbling.
The budget wasn't big enough to own TV, we were barely on radio,
We did some OTT and some billboards that were very targeted to where you had, you know, GMBs, which is important, right?
If we had GMBs all over the place, we would have screwed the pooch on that one.
But because we only had GMBs in the northern part of Atlanta, we just targeted that area with billboards and OTT and did a little bit of radio.
In Dallas, we went in Dallas guns blazing.
We went in with what we call a domination budget.
And so what we do is we offer you and we offer to all of our clients, we say, here's a competitive analysis to see what...
Other clients are spending.
And in most cases, there's not a whole lot of competition that's really in that what we would consider dominant phase.
So it's really easy to own a market if you just have the cojones to go in there and do it.
And then what you look at is, you know, what's it going to take to be really low?
Like this is a low budget that can get you started if you want.
There's a medium budget.
There's a domination budget.
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