Sam John

speaker

735 appearances 1 recordings 1 series first heard Apr 2026 last heard 3 Apr

Sam John’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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The Home Service Expert Podcast · Inside LJW: 40+ Years of Advertising That Actually Works - Sam John · 3 Apr 2026 podcast

So you do a really good job of telling stories about your Kawasaki, about your mom, you know, got a lot of great stories and it doesn't take much to come up with a story.

Engage them in your story, tell them how you can solve their problem, tell them you can do it today and then give them an offer, right?

And what we have found is the best offer is always gonna be free.

Now, free is not always going to be great, right?

And so we want to look at it and say, well, we're going to offer free when the market's down, and we're going to bring that offer up as the market improves, right?

So if we're at capacity, we don't want to keep offering free.

We want to bring that offer maybe up to a $29.95 or a $99.95, $129.95, right?

So we're going to fluctuate our offer based off of the capacity of the business to manage what's coming in.

Where it gets scary is when a client comes on for the first month and they're putting it all out there and it's got to work this month.

It's like, that's not a way to advertise.

The way to advertise is to come in as an investment and look at it as, hey, I want to start telling this story.

I'm going to give people a reason to call me, which is I can solve your problem.

And I'm going to give them a good offer.

And that solid offer really is what makes the commercial because now we've closed the deal.

Where it gets hairy is when people feel like they've been baited and switched to something bigger.

But we're not going to promise a garage door for $1,000 when it's going to cost them $10, right?

So we kind of steer our clients in a direction that allows them to really understand how to have a good offer, how to tell a good story, and how to make sure the client knows what you're offering.

And that really, it just works.

It's a solid formula.

Yeah.

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