Sam John

speaker

735 appearances 1 recordings 1 series first heard Apr 2026 last heard 3 Apr

Sam John’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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When they dabble, they're never gonna be successful.

I've got a client,

He does a great job.

Most of the clients we work with are phenomenal in running their business.

It's when they start to say, here's how advertising should work where I get a little concerned, right?

Because they think they know how advertising works when their business is whatever it might be, garage doors.

Well, I'm not gonna tell you how to run your garage door business, but I can tell you how advertising will and won't work.

And he loves to dabble.

And so he's always here, always there, and never anywhere.

And people don't hear his ads.

And so we finally got him focused in, like, let's just own radio.

Let's get a couple of endorsements.

Let's get some great frequency there.

Then he was able to see the magic and then roll into TV and move from there.

Yeah, I mean, you're really talking to the language of the people who are in a situation where they need something to be fixed today.

And so a lot of these home service businesses, HVAC, roofing, plumbing, these are all kind of emergency type needs, right?

Like I need it done within the next day or two, maybe three.

So offering things like same day service, offering a free inspection, those types of things go a long way in the messaging.

And what we find in advertising is that messaging a lot of times gets cluttered with

all these different things when really all you need to do is really engage the person in your story, right?

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