Sam John
speaker
735 appearances
1 recordings
1 series
first heard Apr 2026
last heard 3 Apr
Sam John’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
We see it with car dealerships all the time.
They're successful in making a lot of revenue or they're successful in volume, but they have a really hard time doing both.
Yeah.
I mean, that's one of the biggest mistakes we see most companies making is they dabble instead of dominate.
And so what that looks like is the client's like, well, I want to try OTT.
I want to try some streaming.
I want to try some social media.
It's like, guy, you're nowhere.
And even though you're spending money in all these places, you're literally nowhere because what really makes advertising work is frequency.
Without that frequency, you're basically just wasting money.
My goal is always to make sure my clients don't waste their money, so I'll be blunt with them and say, listen, I appreciate we can do all those things, and until your budget's at this level, I'm not going to recommend you move those dollars into any of those mediums.
We have to maximize.
Domination is one of the things that you guys have done really well.
And maybe it's because I've kind of ingrained that in the marketing team's mind is like domination before we move on to the next media.
You guys have done expert at that.
So what that looks like is once we own a market on television, for example, and we've reached this point of frequency that we need to be at in order to really be successful, then we add in radio, then we add in billboards.
And then we add in streaming.
And then we start to add in these layers that expand your reach without impacting the frequency.
And so we call it owning an audience or maximizing before you mix.
But that's what makes companies successful.
Showing 161–180 of 735 · page 9 of 37
← Previous
Next →