Sam John

speaker

735 appearances 1 recordings 1 series first heard Apr 2026 last heard 3 Apr

Sam John’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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The Home Service Expert Podcast · Inside LJW: 40+ Years of Advertising That Actually Works - Sam John · 3 Apr 2026 podcast

If someone came to me and they said, here's what I want.

I said, well, here's what you have to do.

And that's all I gave them was that one option.

Ultimately, I've sold a product to them, not a service, right?

And so one of the things we see a lot of companies doing out there is they come and say, here's the solution to all your problems in advertising.

But really all they're doing is selling their product.

So they have a vested interest in their product versus what's best for the client.

And so as we look at advertising, we're like, I'm an advertising agency.

I have all the options.

And whether it's from pay-per-click all the way up to TV advertising, billboards, radio, whatever it is, social media advertising, we do it all.

We offer all those services, but it's finding out what option is going to be best for the client.

And when you do that, you win, right?

And so from your standpoint, for a lot of these people who are listening, they need to get out of the mindset of, I'm gonna get a bad review if I charge too much.

It's like, no, no, get into the mindset of, I'm gonna get a good review because I provided the client with the service they needed.

I gave them options, just like what you guys do.

So I think your listeners, a lot of times,

You may get a bad review every now and then because someone feels like they got screwed.

Maybe the sales guy did a bad job in explaining the options.

But the reality is as your people are trained higher and higher levels, they know how to communicate with the people so they're making those decisions on their own.

That's really what I think makes you so successful is you're not afraid to charge what you can charge versus racing to the bottom.

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