Sam John

speaker

735 appearances 1 recordings 1 series first heard Apr 2026 last heard 3 Apr

Sam John’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.

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That's one of the things that you're like, hey, here's my ideas.

The reality is I think everybody thinks they know what works because they know what they like.

And so we have to step back a little bit and say, well, you may like that, but what is the general market?

So now we're back to the market.

What is the market actually like?

And what you'll find is that a lot of times what we perceive as funny or as clever or as endearing isn't necessarily that to the general public.

And so we're really focused in on who's your audience?

Who is it that we need to target?

And we're going to create a message that revolves around that.

And so a lot of people get caught up in, I have to be funny, right?

And humor is so subjective.

And so we try and steer our clients in a way that's going to be memorable.

What we want is when someone sees their ad, that number one, they know that they can solve the problem that they have.

And number two, that they were going to remember who it is, not just what they said, right?

And that's where a lot of people get lost is they do a commercial.

It's 30 seconds.

At the very end, they put their logo.

And everyone forgot what the logo was, but they remembered how funny the commercial was.

Well, that's a failure, right?

So.

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