Sam John
speaker
735 appearances
1 recordings
1 series
first heard Apr 2026
last heard 3 Apr
Sam John’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Apr 2026 with 1.
Appearances
They've already expanded into quite a few.
And honestly, that's one market they're avoiding because of the level of competition, but the scarcity also of people who are really going to be generating that revenue there.
And so, yeah, when we look at that, we got to consider the market and the market's always going to be determined and there's something we can't control, right?
We can't control the market, but what we can do is we can use the market to determine what it is we need to do to win in that market.
Because a lot of our clients are in a market and they're not ready to move into the next market like you guys are doing.
And so how do we win in that market?
And that's going to boil down to a number of things.
When it relates to advertising, it's pretty simple.
It's going to be dependent on the media and your choices in media.
And so a lot of clients are going to ask, where should I advertise?
And then the next one is going to be budget.
How much should I spend?
And the answer to that is always $1 million.
There's no real true answer to it.
It just depends.
But the rule of that really is going to be that he who spends the most always wins all things being equal.
So that's my job as an advertiser to make things unequal.
And we do that by placing media more strategically, by negotiating more for your dollar.
And then we really hone in on the message.
And so you talked about the message, right?
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