Sam Reich

And then on my side of the aisle, these smaller businesses that arguably shouldn't exist because they're much more vulnerable.

It's vulnerable to run a small business.

It's very vulnerable to run a medium-sized business in the world we're in now where the middle class of our industry has been hollowed out.

Sorry to sound like someone you know.

Yeah.

Your dad?

My dad.

But we are run mostly by people who would be doing something like this regardless of how successful it was because we're so passionate about it, which means that we need to be creators because no savvy business person would do this.

Now, we are in an unusual position, to be clear.

When I signed up to do this, I thought it might be nice and small and humble and that I could work without a boss on my own terms for a long period of time, which coming out of the corporate world is what I wanted.

It's been way more successful than I could have ever imagined and is a lot more work and more stress and more complicated than I could have ever hoped for.

So, yeah, I got into this to run a small business, and in fact, we're in a medium-sized business.

I suppose, although...

I'm like really into boiling this business down to its essence and also not sort of like glorifying it.

And I think what it is is basically a subscription platform.

Like if you were to like really corner me, I would basically say I run a comedy sass.

I feel really anti-pretentious about what this is.

I mean, I think-

I do feel a little bit like Andy Warhol sometimes insofar as, like, I think dropout means a lot of things to a lot of people.

And, like, for my purposes, we are a Campbell's soup can on a canvas, which is to say, like...