Sam Reich

the transaction is you pay us now 699 a month and we deliver to you this collection of programming.

And yes, we have all sorts of creative ambitions.

And yes, I think Dropout has collected this like really unique and wonderful audience of people who are connected to the content.

They're connected to the talent.

They're connected to certain things that, that they've come to understand the brand stands for, but at the core of it is this like, uh,

mechanism that's working yeah it could work or not work and if it didn't work none of all of this would go away right and and that feels really important for me to know

For a while, I've I've been saying now we were like spinning distance from a million.

And that's still true.

Well, yeah.

Um, I mean, I, I, I think what's working, uh, without putting too fine a point on it is that people subscribe and they stay subscribed and then more and more and also more and more people are subscribing and they watch.

Yes, we have a highly engaged user base.

There are a few different ways.

The dominant one is through organic social platforms.

Meaning they've watched clips from our shows on largely Instagram and TikTok and YouTube shorts.

I would say better, sometimes better and sometimes worse.

We do that.

Yeah.

Right.

I think Game Changers is good at this.

I think Make Some Noise is very good at this.