Sam Torres
speaker
406 appearances
5 recordings
1 series
first heard May 2025
last heard May 2025
Sam Torres’s voice in public audio — every appearance, attributed to the second.
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Appearances
Someone's panicking.
Cause I think also, um, with what has been going on with search, there are still we see plenty of executive teams that haven't really accepted, I guess, the work that SEO takes.
They just take it for granted.
And so suddenly when that is declining and the sales are declining, they can't understand or they don't understand why this suddenly went away.
So yeah, it can get panicky and
Well, people are alerting not to take us for granted.
Yeah.
And I think uh you touched on something really, really quality there of there's also times people call us and they're in a panic because they're seeing declines, but it hasn't actually affected the bottom line.
And so usually that is where someone is maybe not educated, the being able to communicate up, maybe you've got blockers or things like that.
So we have seen those too where it's like, hey, my traffic's going down, but my conversions haven't actually been affected.
We're like, okay, that's like probably fine, but we're we can still investigate.
Like let's figure out why.
But yeah, so I think absolutely it always needs to come back to what is the business actually trying to do?
And I think that's something that SEOs as an industry we're trying to get more and more into.
Like you're seeing it with the shift to product SEO or SEO product management.
But yeah, it's always gotta go back to that bottom line because that's ultimately what's going to determine the budget you could get and
Uh decision makers that is their North Star.
That's what they have to make their decisions based on.
So yeah.
Typically it is a little bit panicky when they come to us.
Showing 81–100 of 406 · page 5 of 21
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