Sam Torres
speaker
406 appearances
5 recordings
1 series
first heard May 2025
last heard May 2025
Sam Torres’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah.
That was a really long way to say that.
That is exactly where we start of just validating is this actually a problem?
Cause like I say we have had scenarios where
someone came to us and their conversions weren't affected.
And so going through and realizing that, hey, yeah, you've lost a lot of impressions and site clicks, but it was all for irrelevant terms.
Or um I had one customer who was a bank and it's one of those banks that's just like some letters.
And so they were ranking for the search term T.
So literally just the letter T.
they had been ranking for prior to and they stopped ranking for it.
And so like for them, they're like, our impressions are way down and all these things.
And it's like, yeah, because like, so so sometimes we do have to have those conversations.
And also to start quantifying, you know, on the flip side, if we are seeing it affect the business of whether it's leads or conversions or transactions, what have you.
What is the impact?
Is it at the same rate that we're seeing traffic decline?
Because, you know, of course, a lot of people like to talk about traffic is just a vanity metric.
Yes, not for true for all businesses, right?
If you're a media publisher, then your ad revenue is entirely based on eyeballs.
But they are indicators, right?
It's part of that funnel that if you start seeing.
Showing 101–120 of 406 · page 6 of 21
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