Sam Torres

speaker

406 appearances 5 recordings 1 series first heard May 2025 last heard May 2025

Sam Torres’s voice in public audio — every appearance, attributed to the second.

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traffic increase, then ideally you would also see conversions increase or else there's something else wrong with your funnel.

Um so yes, that first step is just us validating that is this actually an issue?

How big of an issue is it?

How does it how do all the pieces of the funnel actually relate to one another?

We've also had times where it's just somebody's tracking was broken.

Actually that's happened quite a few times where just the Google Analytics implementation was broken.

So suddenly that just really changes the conversation.

So we always want to validate that this is actually something worth digging into.

Cause once we know that, hey, there's actually a problem here, now there's

really a lot of different areas that we have to go that that we need to go look in.

And every single one of them might be a journey to Wonderland, right?

Like we never know what hole we're gonna fall down because it just it could be a few different things.

Um, because you know, is there something wrong with the site internally?

Is there a technical problem?

Is it your content?

Is there something external happening?

Are your competitors engaging in like a black hat SEO attack?

Is it something that Google did as a change?

Is it something that Bing did as a change?

So yeah, so suddenly there's just like I say a lot of rabbit holes to to go down.

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