Sarah Jakes Roberts

You're not just signing books.

This is a legitimate business.

People are investing their money.

And I have a responsibility to be a good steward over the money that's coming in.

As I launched the podcast, I realized that I am having to engage with other businesses who

for something that just felt like, oh, a passionate pursuit.

So I was thrust into business as a result of me pursuing my passion.

Business is not at the forefront of my mind.

That's why I'm grateful that I have my husband who is more of a natural business person than I am because I've had this tutor that's been able to help me.

As I began to see things grow, right?

So now we've gone from a few thousand to millions of dollars coming in in revenue.

and millions of dollars going out as a result of expenses, I realize that we're going to have to be very intentional about what is our long-term goal and strategy.

So of course we want to have the conferences and events, but what is the legacy we want to leave?

How do we want to continue to attract incredible talent to make sure that we're amplifying in some of the most powerful ways possible?

And that requires resources.

You know, I'm probably more from my heart when speaking and more from my mind when doing the business side of things.

Are you comfortable in both?

Yes.

If there is more discomfort on one side, it's probably more the hard side because I'm introverted and I don't necessarily, I don't like speaking.

I've just been through a lot and then you're exposing yourself to so many people.