Sarah Jakes Roberts

So I am protective, but I do on the mind side of things, on the business side, I had to become intentional because nobody knows what this is but me.

And people can come in and they can project their ideas of what it can become, but it's going to take it away from what I know it's supposed to be in my core.

And I have to answer for what I did with this influence, for what I did with this call, for what I did with this purpose.

Are you the driver of the strategy and what you want it to be?

I feel like I know what it is.

It's hard to explain.

I have a sense for what Woman Evolve is supposed to be and how it resonates with those people.

But I don't always have the talent or the skill set to translate what I feel into meaningful impact.

That's interesting.

What do you mean by that?

You don't have the talent and skill.

I love to hear people talk about what they don't have because everybody always talks about what they do have.

So my husband on the business side of things, when we started bringing in larger contracts, I knew where the limits needed to be, but I didn't know how to communicate that to partners in a way that still honored the fact that we wanted to be in relationship, but also created some strong boundaries.

And so I depended on him for that relationship.

My friend Jason is an incredible visual director.

I know what I want it to feel like when the women come into the room.

They need to feel fun.

They need to feel love.

They need to feel the theme really infiltrate everything that they touch.

He can execute that in a way that I can't.