Scott Hickle
speaker
952 appearances
1 recordings
1 series
first heard Jul 2026
last heard 29 Jul
Scott Hickle’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
It's very habit forming because it's frictionless, right?
And like people use the product on average four or five times a day and they check the app every time they go because like you want to see what's my hydration score.
And like, you know, you wake up dehydrated, you get better hydration scores at 11 a.m.
and you love to see your scores move up and to the right.
Who doesn't love up and to the right progress, right?
Referrals is a big, big mover for us.
The other big one is we've gotten a lot of press and we've had some viral moments on like TikTok and Instagram.
Those have been great for us.
What hasn't worked for us is like paid meta marketing.
Paid ads, exactly.
So paying for TikTok and Instagram reels doesn't work nearly as well because...
If a influencer who you gave a free device to posts about it or a journalist who you already trust posts about it, like that's a totally different thing than a brand that you maybe have never heard of putting an ad on your feed.
And you're like, this is interesting.
What's the thing on the toilet.
But you know, you're just, we can show you the statistics.
Most people watch like six seconds of a 30 second reel.
And so they just really have only the faintest glimpse of what we're actually doing.
And there's so many legitimate questions people have that aren't answered when they, by the time they get to our website.
And so what we're doing now, you know, going back to like what our marketing is, what's working is we're building a long form content engine because we know that's how you build a category.
And this is a brand new category.
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