Scott Hickle
speaker
952 appearances
1 recordings
1 series
first heard Jul 2026
last heard 29 Jul
Scott Hickle’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
And it costs basically the same as our product, $400.
It's direct-to-consumer, and it's laser hair removal, and it really works.
And the founder of Nude is a good friend, and he was like, oh, well, here's how we market.
And we were like, oh, let's just go copy and paste that playbook.
Because, you know, on paper, we look very similar.
It's a white device, roughly this size, $400, like, you know, similar audience.
We're like, let's just go do what they do.
And what we realized, you know, after like two months and, you know, losing $100,000 is that, wait a second, laser hair removal has been around for decades.
Two decades.
Exactly.
And like all you need to see is a before and after.
And you're like, oh, I get what this is about.
Exactly.
And so the whole idea is like there's this pre-existing awareness, like there's this framework called stage of awareness where people are unaware and then they're problem aware and then they're solution aware and then they're product aware or they're brand aware and they know about you.
And then all they need at that last stage when they're most aware is just a nudge, right?
Like what's the deal?
What's the hook that's going to get me in?
And for laser hair removal, anybody in the market for laser hair removal, like, hey, everyone's aware of that market.
And then if you're in the market, you're probably aware of the leading brands.
You probably know there's at-home laser hair removal.
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