Scott Joseph
speaker
2,549 appearances
8 recordings
1 series
first heard Jun 2026
last heard 27 Aug
Scott Joseph’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 8 in all, peaking in Aug 2026 with 4.
Appearances
Take your one channel and ask, how many different streams could feed this?
Referrals isn't one thing, and you're never going to maximize its potential if all you do is ask your clients after they buy.
There are a lot of streams that can read referrals.
It's past clients, champions, advocates, your ambassadors, right, your partners, vendors.
Maybe there's an ask cadence, an incentive, an alliance.
You want to pick five to seven and build them out one at a time, each one running on its own.
But remember, one stream to one channel before you move to the second stream in the same channel.
So let's say you build out five to seven streams and it's feeding your referral channel.
How do you find your next channel?
That's easy.
List all the ways that you've received a good lead in the past.
Even once.
I don't care if it came in by accident.
The key, though, it had to be a good lead.
And any of those can be a good lead.
I guess, candidate for a potential channel.
Pick the five to seven with the most room to grow and build them one at a time, the same way you built the first, like the referral example I just gave you.
Why does this matter so much?
So you're reducing risk by first working on one channel and you're reducing the risk of that channel by having five to seven streams, lead streams going into the one channel.
Then you're making that one channel, even though you've got all those streams going in, even less risky by now adding, once you've optimized, you're adding the next channel.
Showing 2161–2180 of 2,549 · page 109 of 128
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