Scott Love

speaker

2,325 appearances 16 recordings 1 series first heard May 2026 last heard 13 Aug

Scott Love’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 16 in all, peaking in Jun 2026 with 6.

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The Rainmaking Podcast · TRP 331: Brand Intelligence Through Strategic Listening with Paula Zirinsky · 30 Jul 2026 podcast

So what does that mean when you say brand discovery?

What does that mean exactly?

So I'm willing to guess that every listener here, maybe it's a leader in an organization or somebody that's a professional services rainmaker, whatever business they're in, their goal is, I'm going to have a brand so that people feel like they trust me and they want me to solve their problems.

That's probably a given, right?

How do we connect the dots?

How do we get our clients to have those feelings about us in our brand?

How do we get to that point, Paula?

That's a great anecdote.

So I guess our job is to get those stories, those themes, if you will, to the surface that get people to think about us in that sort of way.

Is that correct?

So what do you think, as we're learning about, and I want to find more about strategic listening here in a second, but what do you think are the main pitfalls that you've seen for organizations that really want to take this brand intel through strategic listening and make changes?

What do you think the big pitfalls are, the biggest pitfalls are that they need to watch out for as they go through this type of work?

That's interesting.

That's a key point.

I like that a lot.

Tell me then, what does strategic listening mean and how can we incorporate that in our work to do these things that you're talking about?

I like that.

Are you able to compile those and see themes that come out of those stories?

I think what you're talking about aligns very well with recruiting, not just client development, but recruiting.

And if you think about, and I'm talking about partner recruiting in firms, you bring in someone over that has not just the book of business, but those trusted relationships.

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