Scott Paul

speaker
289 appearances 4 recordings 3 series first heard Jul 2020 last heard 4 May

Scott Paul’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
2 · Feb OctJan 26AprJulnow

Recordings per month over the last 12 months — 3 in all, peaking in Feb 2026 with 2.

Appearances

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Today of all the brand, um,
like stance socks or skull candy headphones or this purple mattress, this mattress in a box company.
They use us right now to discover who's buying from them, like who are these individuals like on social media.
And then they actually recruit from their customer list people to represent the brand, to go out there and talk both online, offline about their love of the brand.
So it's essentially recruiting your customers to be your
Well, what's interesting is that the brand pays to use our software, but the customers of Skullcandy, they're not paid.
They're not paid.
They're going to be brought into the brand family and given product or credit to buy.
Scott, yeah, sorry.
Yeah, the business is, I mean, we're talking about the monthly SaaS.
So you're going to come in for, we have a freemium model, but most of the customers are using us for millions of contacts.
And so we have, we're charging for kind of your contact database, much like a MailChimp or a Klaviyo.
And then a little bit on how many campaigns you're going to run in size.
We have a lot of activation tools and that there's a cost on like how much you hit us there.
And lastly, listening.
You plug your brand in and we're listening to everybody chattering about you on all the networks.
And so that's the last frontier of where we collect data.
Yeah.
Yeah.
We have our smallest customers spending about six thousand a year and then the largest about two hundred thousand a year.
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