Scott Trench
speaker
696 appearances
1 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Scott Trench’s voice in public audio — every appearance, attributed to the second.
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Appearances
And I got to tie it to real estate specifically in this context, right?
Because it all comes back to that user journey and our strategy.
What does the customer need fundamentally to buy a rental property?
Well, the real estate investor will spend several hundred hours educating themselves on buying a rental property before they purchase, as they should.
So we provided that education for free in real time through podcasts, the stories of interviews with investors, and all of the little individual or solo shows that were workshops to help build those frameworks.
The second thing they needed is at some point, maybe after six months or a year, it's time to actually buy the property.
And that's a major moment in the world of bigger pockets, not leaving the actual purchase, but the decision to buy, because that's when a customer begins seriously analyzing deals.
That's when they begin interviewing agents or lenders to begin working with.
They even might be thinking about their property manager or contractors to bid out on properties.
After they purchase the property, then what happens next is very little.
10 years go by and the customer is typically only thinking about the property when something's going wrong or when it's time to get a new tenant or there's a major repair.
So when you think about the dynamic of the industry, that's how we built our business is to serve those problems and solutions to the customer.
So our media business, which I would include podcasts, YouTube, social, books,
conferences, events, and meetups, webinars, and all those types of things.
Those were designed to serve really this educational phase for this real estate investor.
And my rule for this business was it had to make money.
It didn't have to make a ton of money.
It wasn't a profit, but you can't scale a negative cash flowing business.
item indefinitely.
You can invest in something that might generate cashflow, but the podcast didn't have to be a major profit driver for BiggerPockets.
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