Scott Trench

speaker

696 appearances 1 recordings 1 series first heard Sep 2025 last heard Sep 2025

Scott Trench’s voice in public audio — every appearance, attributed to the second.

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It just had to drive profit so it was sustainable and scalable over time.

So there's unit economics associated with this.

If you have below a certain listenership level

then you can't pay a talented person to show up and record for an hour.

You can't pay people to edit and produce the videos and all those types of things.

Then you can't sell enough advertising inventory to cover those costs.

So that was it.

We set up actually a number of shows.

Some took off and are very successful today and some dwindled and we had to shut them down over time.

And that's the nature of that.

And that was just the rule on that front is, are enough people gathering and listening to this?

Or the audiences, there can also be a combination of value times volume, right?

A audience of very experienced business owners, for example, might be small, but they're very valuable to certain advertisers.

So there's a component there, but...

As long as those criteria were met, we just continued to scale the operation.

If they weren't, we would slowly, quietly shut them down or spin them off.

So that was the media business.

The next phase was this subscription element where customers would purchase our subscription tools.

And that was really geared towards beginning to analyze properties and get going in that purchase decision.

And that product over the five-year period evolved to also include an end-to-end solution.

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