Seamus (Shay)

That was a phrase that Matt Hinton would use and use and use.

And then actually really understanding now, yeah, when you do pull that lever.

And, you know, touch wood, we've had some great conversations in the last quarter of the year that are starting to come to fruition.

And that helps set us up for 2026.

Yeah.

And I think as well, it's like there's a natural maturation in podcast land.

I think this year has still been a little bit of proof of concept for the market.

And I think that's still a bit of the case.

But the more...

partners that come on board, I think the better position that we'll be in.

And what I've learned, and I kind of knew this, but maybe we didn't back ourselves.

And I know Stephen's spoken about it as well.

But when you are selling for yourself, there's no better advocate

for the product that you have than yourself because you know it intimately.

You know what you can and can't do.

You know how far you're willing to push.

And then you can go away as a combination too and reflect and talk about how you're going to make things work.

So that's been really awesome.

Yeah, it's interesting.

I think one of the zero listener questions from a little while ago was what would be the one thing that you would outsource?