Sean Cannell

Yeah, I think there's some... That's probably one of the biggest themes right now for anyone that wants to start a podcast or a YouTube channel is feeling like competition.

Am I too late?

Is it too saturated?

And I don't think it is if...

You adapt, innovate in your creative.

I think that competition is highest for low effort content.

That lazy content doesn't work anymore.

If you just kind of dabble in it.

But if you're willing to just learn a few skills, you know, invest a little bit of time, even if it's still a side hustle, you can do well.

but it takes more intentionality and strategy.

Right.

So when you say lazy content, what do you what do you mean by that?

Well, I think let's talk for podcasting, for example.

A lot of people just think, OK, if I put a couple of mics down, get a guest, talk to them for an hour, upload it on YouTube, that deserves views.

That is the wrong perspective.

If you don't if you're not thoughtful about your guests, thoughtful about how you're going to position them, thoughtful about the hook, the order of the questions,

Not just the conversation, but maybe how you edit it later, the packaging of the title, the thumbnail.

So a lot of people feel entitled to views without actually just working on some of these fundamentals.

I don't want to make it seem like it's out of reach.

What's interesting about life, if you just put in a little bit of extra effort,