Sean Cannell

you can have exponential results.

There's like real math that it's like if you read five books on a topic, you're in the top 10% of humans in terms of expertise on that topic.

You read like another 10 books and you're in like the top 1% of humans on the earth and expertise on that topic.

But most people that jump into content, podcasting, they haven't studied.

They haven't thought about mastery, best practices.

And so the opposite approach is if you actually are like, how am I going to bring some unique value to the podcast space?

How am I going to find a unique angle?

Do some audience research.

Think about things like branding and positioning.

Think about doing the opposite.

If people are doing a lot of one to two to three hour conversations, maybe you have an optimized show that's 24 minutes and has some segments and is really designed differently.

You're thoughtful about what you're doing, identifying gaps in the market.

And so you can still win if you have more rigor and more strategy in your approach.

Yeah, super smart.

And that's, I mean, whether that is...

Learning to edit better yourself, perhaps getting a, you know, online jobs.ph editor or, you know, some kind of a freelancer to edit.

AI tools can help a little bit now.

Or if you invest more.

Business owners, entrepreneurs.

I think there's like maybe... I've seen this perspective a lot.