Sean Cannell

We help a lot of business owners, CEOs, a lot of service providers, real estate professionals.

And sometimes real estate professionals will like get connected to some of our coaching and our programs and they'll start YouTube and they'll be shooting their videos and they'll be editing their own videos.

And I was doing a coaching call with one guy and I was like, do you like...

fix the things that break in the houses that you manage?

He goes, no.

I'm like, are you painting and furnishing the houses?

He's like, no.

He's like, I delegate all that stuff.

I'm like, then why aren't you delegating

these things when it comes to YouTube.

So side hustlers, you might need to just bootstrap and learn all these skills yourself.

But what was interesting is this guy had money, but he sort of had like this limited thinking in terms of investing in to content.

So I think you made a really smart play.

You just invested more than others.

to give yourself an edge.

And I would never give into the mentality for someone's like, well, that's, you know, it takes money to make money.

I don't think so.

If you got time, you could put in the blood, sweat, and tears to get some momentum.

But yeah, if you invest more, then you're going to get better returns.

Yeah.