Sean Cannell

Yeah.

Test a lot of stuff.

Yeah.

We're doing, yeah.

I know you got to do it manually, but we have a social media manager.

So he does like four to eight crazy stuff has been happening with trial reels.

You know, what's also interesting is, again, most of us can't compete with top 1% of podcasts.

But if you look at what, this kind of gives a picture of how the game is changing and the bar is being raised.

If you look at Diary of a CEO, definitely a top 1% podcast.

They a lot of times will film 10 camera angles.

So it gives them so much variety to choose from.

emotions, choose what shot looks best, the whole experience.

They will split test a hundred thumbnails, three different faces, 30 different phrases, and they will oftentimes film for three hours, but the edit will be an hour and 45.

And so they'll really think about, and then of course, it's not even just a hook, it's a trailer.

There's a trailer at the beginning.

What is going to hold the audience retention?

a research team helping with the questions and like the order of the questions and what, what, what are we going to lead with?

What's the packaging?

Of course, thumbnail title, all of that stuff.

And then, and then even Steven, like developing his interview skills and, and trying to create those emotive moments.