Sebastien Edgar
speaker
543 appearances
5 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
Well, you do, you want to do the exact same thing.
Whatever they're doing, you're copying everything, but you're just changing the KPI to that total addressable search volume.
And first of all, you want to see does it match up or not.
If it doesn't match up, and very often you'll see some some small mismatches, it gives you an idea that maybe what people are looking for maybe a little bit different than expectations.
And that's where it requires a slight difference in strategy per market.
Mm-hmm.
Yeah, yeah.
It starts with being in the whatchamacallit, the omnichannel um marketing conversations.
So for example, let's use you can use Square or any other any companies.
There's always like a brand awareness team.
They do like net promoter scores.
And then in our case, we had a go-to-market team and you might have just whatever other teams and very often and I know you know this, like S
SEO is for s for some reason always in the sidelines.
And that was that's it's weird.
And because at Square SEO was about organic search I should say, was about forty percent of marketing new profit.
Can you believe that?
Forty percent of marketing net profit was the channel that I led.
But yet when I s when I started, it wasn't as part well, first of all, when I started it wasn't forty percent.
It grew to forty percent.
But in any case, so
Showing 201–220 of 543 · page 11 of 28
← Previous
Next →