Sebastien Edgar

speaker

543 appearances 5 recordings 1 series first heard Jul 2025 last heard Jul 2025

Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Advanced Global SEO Strategies · 14 Jul 2025 podcast

Korea is neighbor, so your your optimization is going to be neighbor webmaster tools and not just Google Webmaster Tools.

Yeah, that's it's it's an interesting question because a lot of American companies, while they might be successful from a product perspective, product penetration, very successful internationally.

I mean, like the top companies in the world are mostly American companies and their products are used worldwide.

But also to my surprise, a lot of these companies do a very poor job at localization.

So y I always think that if if only they would

Do an even better job.

I can't even imagine their how much better their market penetration rate is.

And over at Square, when I led SEO over there, what was interesting is we put a huge focus on localization.

And we were mostly competing with local products, local companies rather than the global companies.

So I can I can see here a just high advantage of of the localization.

But I think going back to initially your

Question.

I think I veered off a little bit.

One of the things that I I would do is I try to understand the total addressable search volume.

Basically, when we enter new markets, people would do like TAM analysis, total addressable market analysis.

And that that looks at uh just a myriad of different factors, but it never includes organic search.

Never in these in these analysis, it never includes.

Is how people are searching.

So what I did is I stayed very close to the people who did these researches.

And I translated just normal search volume into total addressable search volume by products because you do the TAM analysis from a product perspective.

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