Sebastien Edgar
speaker
543 appearances
5 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.
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Appearances
Of which KPIs that you use.
Do you want to go to rankings?
Probably not.
I've done a lot of work into translating that specific specifically on market share.
So you translate, there are a lot of different ways you can calculate market share yourself, like keyword share yourself versus competitors.
But that really, really helps because it's again translating these insights to just general marketing insights that people are comfortable with.
yeah.
Yeah, yeah, I love it.
So okay, we can start maybe with
the easy part, which is the partnership with your localization team.
And so and that the partnership, it's a hanging up with this, like it's a physical partnership as well in terms of like your work streams, but it's also a technical partnership.
Meaning
Whichever CMS you're using has to be connected with the whatever localization program that they used.
So then the machine translation can happen directly in the CMS.
Now, when I say machine translation, I want to be careful.
It's machine translated, but then edited by a human.
We might get into that topic later, but that's important to know.
So there's always someone behind it just checking besides.
So that makes sure to your point that if you're writing something in US English, that it gets properly adapted to UK English.
So that's the first part, is like just that local content optimization, local keyword optimization, obviously, local keyword research, local content optimization.
Showing 241–260 of 543 · page 13 of 28
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