Sebastien Edgar

speaker

543 appearances 5 recordings 1 series first heard Jul 2025 last heard Jul 2025

Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Advanced Global SEO Strategies · 14 Jul 2025 podcast

And then you obviously you've got like the technical stuff, which is obviously put it on in your subdirectories and HRS line tags.

I don't know if we'll get into that.

But from a purely

adapting perspective, one of the mistakes that a lot of people do, and I've seen it with my competitors, it's not adapting for for the conversion aspect.

There's the SEO there's the SEO aspect, which is like okay, creating your content into like the right the right local US English versus G V English, but then there's also the whole specifically from the conversion perspective.

So let's use an example.

For France, I know by experience and also by research that the French market loves anything that's like made in France.

So with that Wait a second, wait a second, you're saying

Wait a second, wait a second, you're

The French love the French.

What a surprise.

Who knew?

But so as an American company, where it gets interesting is okay, obviously your product is not made in France.

So okay, that's no goal.

But what you can do is really showcase how your product can help the French market.

And so that's showcasing how we can support the French market.

And that's done through various ways.

My favorite one is imagery.

Super underrated, like insanely underrated.

And this is something that companies do a terrible, terrible job with.

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