Sebastien Edgar
speaker
543 appearances
5 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.
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Appearances
And so, okay.
So the first one, and this is this gets a little bit into the CRO conversation of things, but in the test that I've done, number one, is if you test people, let's just say you have your product and you test your product on its own.
versus your product with people using it.
The imagery with people always, in my experience, always, always convert better.
And that shows that people want to kind of see themselves using the product.
So there's always there's that personal connection.
And this is something that we've seen across the markets.
So the second point here is think of your messaging.
Does it translate across market?
I have a great example.
This is actually something that happened, I think it was last year or a few years ago, I don't actually remember when, with uh HS HSBC, the global bank.
They had this slogan called assume nothing.
Little did they know, if you translate that to a bunch of other languages, you translate it as do nothing.
And they lost ten million dollars.
Through this basically like rebranding blunder because they didn't think about localizing their slogan, the proper like localization of their slogan.
That's I don't know.
I love this example because like they just lost 10 million bucks by just not properly understanding local market nuances.
Even in previous rule, like previous roles, I had the same issue with the team rebranding their blog to something that is completely
I don't want to state any names or anything, but
it it's something that was very, very tough to handle because the team was very adamant toward, oh, we're gonna name it like this when all other local market owners were like, the name doesn't make sense.
Showing 281–300 of 543 · page 15 of 28
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