Sebastien Edgar
speaker
543 appearances
5 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.
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Appearances
And whenever I go to France, my mom will force feed me croissants.
Like it is it's a stereotype for a reason, but it's a positive stereotype, it's not a negative stereotype.
And so things are like this for a reason.
And so you
wanna lead into this obviously without a peer like a like a stupid American that goes into stereotypes, but in some cases it is like that for a reason.
And in our case, like no, it's like most of the businesses in France are going to be like small businesses, wine shops, small restaurants and things like that.
You want to showcase this because it shows that you understand the market.
And so that's very important research.
And from a conversion perspective, it really, it really makes a big difference.
You get other things like the the logos, the social proof, anything like that, showcasing local companies and whatnot.
Um I'm I'm working with a brand right now and they're they have the same logos like site wide.
They'll show a German company on their US website, or they'll show an Amer typical American company on their German website, and it doesn't make sense.
It's a very small change, but these things uh really, really, yeah, really, really matter.
Exactly.
And there's there's a bunch of other like small things that you can do.
One of one of the other ones is that I noticed is for example, each each market has specific certifications or there's so for example again, like with Square, you have to be certified by the French the French government.
They give you a seal, which is like the rooster and like red, white, and blue.
And a lot of companies just promote promote that on their website.
Right.
And it's something that for example Square we never did.
Showing 321–340 of 543 · page 17 of 28
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