Sebastien Edgar
speaker
543 appearances
5 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.
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Appearances
Even though we obviously had the certification.
But these little things, they just again they showcase that you're that you understand the market, that you're also like technically certified in that case.
And there's a bunch of these other examples too, whether it's like review sites, having the badge of the local review sites and whatnot.
So like what's interesting here is we're getting kind of even away from the SEO side.
Obviously, there's like there's a lot more on the content strategy piece that we can we can
talk about after, but from like a first the first stage, it's I really think it's a web strategy piece.
It's like figuring out the demand in each of these markets and then figuring out how you go to market and how you're going to target the local consumers.
through basically like going away from SEO but like focusing on conversion to web strategy and then the tactical piece, which is the local like local content strategy and how to go about that.
Yeah.
Yeah, yeah.
Good good segue.
It's
I think in my in my experience, this is where a lot of companies don't have a very good playbook.
And so the way that I go about it is I first of all try to understand how my current content is performing globally.
So I guess there's like there's two cases.
Like if you want to expand globally or if you're already in different markets, I guess it doesn't matter that much, but I just look at how it's performing.
globally and I'm trying to see, okay, or US content.
Let's say, let's just say you have one EN page and that's meant for globally.
How does that page perform in the US versus how does that page perform in the UK versus Australia versus Canada and whatnot?
And that could be super interesting because if you notice that it doesn't perform well, and in a lot of cases, most likely it won't perform well if you have one EM page, that usually means that you're lacking a lot of local distinctions.
Showing 341–360 of 543 · page 18 of 28
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