Sebastien Edgar
speaker
543 appearances
5 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.
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Appearances
Obviously, there's going to be a lot of other factors at play for sure.
I don't want to simplify it that much, but still, for me, that's a really good indicator.
Especially when we talk about like in the SaaS world, in product pictures.
Pages, this is where the conversation gets interesting.
It's like, okay, do you want maybe want to have a page for UK versus the US?
So that's the type of conversation that you want to get into.
So in any case, you start, you start with this, and then let's just say you notice you have a specific piece of content, let's say informational, that is not doing well in the UK, then you can start thinking about localizing this into EN.
GB, for example.
And then you implement the HRF line tags.
I'll talk a little bit more about the HRFline tags because there's some very interesting research that I've noticed on my end.
But anyway, so you implement the tags.
That's the localization part.
Sorry, the localization part is then you localize that into G B E N.
And then there's the optimization part, which is you use a semantic content optimization tool the same way that you would optimize any.
Piece of content.
And you redo this process, which is basically researching all of the local specific terms to target.
So then that first phase is you're not targeting anything that is um sorry, I meant like the global uh specific terms.
You're not initially researching the local terms, you're keeping it global.
So you're trying to understand like if I have if I
I'm targeting something in the US, a specific topic in the US.
Showing 361–380 of 543 · page 19 of 28
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