Sebastien Edgar
speaker
543 appearances
5 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.
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Can that same topic also be targeted in AU, NGB, and Canada, and in other countries?
And even in non-English speaking countries, France, Japan, and whatnot?
Because what you want to do is for that specific topic, you want to connect it via HRFLAN tags.
So you're creating this just global topical hub where
you know that a a specific topic holds relevance across the globe and everything is connected by a trifling tax.
The reason why I swear by this strategy is because one thing that I've noticed is when you grow globally, most likely there's always going to be a few markets where you don't hold SI authority.
And let's use Japan as an example in previous companies that worked, APAC has always been tough.
And so by following this
Framework, what I've actually noticed is authority actually gets transferred over via hreflank tags.
And I think I've heard Google say not really, but I don't believe it.
I've seen the complete opposite.
Because whenever I've had issues on sites with hreflank tags, the local content always ends up dropping.
And I think that's fascinating.
If you think about it, because then that means that that actually proves the point that when you grow where you want to when you want to grow into a specific market, you want to focus on topics that already exist in other markets.
And you build that authority with the HRF line tags, with the related content abroad, and you use your most
authoritative market to then help the smaller markets.
And this is re this really, really works well.
And then the second phase is you can then start targeting the local specific terms.
And then that allows you to then get into the local market and is basically a global, global, local approach.
You know, it's like a think globally and act locally, or if everyone
Showing 381–400 of 543 · page 20 of 28
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