Sebastien Edgar

speaker

543 appearances 5 recordings 1 series first heard Jul 2025 last heard Jul 2025

Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Advanced Global SEO Strategies · 14 Jul 2025 podcast

And based on again like the work I did at Square, that is something we noticed.

Like in the UK, there's a there's a fair number of local payment providers.

And in the end, when I looked at the global the global uh competitors like Shopify and whatnot, they didn't do as good of a job in localization as we did.

And the data showed that in the end, like we weren't competing against the global guys because we were doing better than them.

Our goal

was like, hey, let's break through the local the local folks and that's where the money was at.

Um so I guess that's the way I would go about it.

Mm-hmm.

I think that's the right way of going about it.

Ultimately, it it goes it's so much faster to go about it.

I mean, the funny the funny thing is I actually have a degree in local in translation and interpreting and international business.

And I keep thinking, if I were to do like in five or ten years from now, like is that degree still going to exist?

Because I I would spend hours upon hours like translating word for word and figuring out the grammar

Why not?

And now you have tools like Deepel or Deepel, however you pronounce it, that really they've mastered that.

And so yeah, it's there is no reason not to use it.

I think there's always going to be a need for the human element, especially in localization.

I think this is something that people think that like a localization program manager and localization team are gonna go away.

I really don't think so, because there is the nuance is something that's always

Going to matter, and like the originality and uniqueness of content is always going to matter, but it's about the efficiency.

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