Sebastien Edgar
speaker
543 appearances
5 recordings
1 series
first heard Jul 2025
last heard Jul 2025
Sebastien Edgar’s voice in public audio — every appearance, attributed to the second.
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Appearances
Um I would say fragmented.
It's right now
We're not just optimizing.
I don't want to say like we're not just optimizing for Google.
Obviously, the large language model share is still very, very low.
Nonetheless, it's gonna keep growing and it's really fragmenting how people are searching.
There's the AI overviews, there's AI mode.
We're really in this this stage where it's evolving.
Different search engines, like we've talked about, different search engines based on
different countries.
user behavior is is changing too with AI, how people are shopping online.
Everything is is demanding some sort of nuanced approach, basically.
So uh also given that there are going to be diminishing returns from especially top of funnel informational content, it is going to require people to think more omnichannel.
And when I mean omnichannel, it's
I think gone are the days, or gone should be the days that your content gets like 90% traffic from organic search.
If if you have a piece of content, make sure you leverage it, let's say for social social media growth.
Make sure you share it on social, leverage that content for other channels for email marketing, for example.
That's that's another great one.
Right now it's everything is still very much silo.
So the fract fragmentation is is a tricky thing, but it's it can also be a good thing because.
Showing 61–80 of 543 · page 4 of 28
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