One word that describes the current state of global SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
What one word does Sebastien use to describe the current state of global SEO?
Next one,
what's the word? What's one word for the current state of global SEO and why?
Mm. Gonna bring in my uh dictionary here. Um I would say fragmented.
And why?
It's right now We're not just optimizing. I don't want to say like we're not just optimizing for Google. Obviously, the large language model share is still very, very low. Nonetheless, it's gonna keep growing and it's really fragmenting how people are searching.
Why is the SEO landscape described as “fragmented” across platforms and user behavior?
There's the AI overviews, there's AI mode. We're really in this this stage where it's evolving. Different search engines, like we've talked about, different search engines based on different countries. user behavior is is changing too with AI, how people are shopping online. Everything is is demanding some sort of nuanced approach, basically. So uh also given that there are going to be diminishing returns from especially top of funnel informational content, it is going to require people to think more omnichannel. And when I mean omnichannel, it's I think gone are the days, or gone should be the days that your content gets like 90% traffic from organic search. If if you have a piece of content, make sure you leverage it, let's say for social social media growth.
Make sure you share it on social, leverage that content for other channels for email marketing, for example.
How are AI‑driven search modes changing the way people discover content?
That's that's another great one. Right now it's everything is still very much silo. So the fract fragmentation is is a tricky thing, but it's it can also be a good thing because. Because it's forcing SEOs to go out of their comfortable niche that we've been in for the last 10 years. One of the things I'm I'm saying these days, and I'm I'm urging everyone, is to focus on CRO and just web strategy. This is this is the thing that I'm very, very motivated on and very passionate about because it's making sure that people who work in SEOs can have a full funnel view. charge of driving traffic, but then you better also be in charge of making sure that something happens for that traffic.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good.
What does an omnichannel SEO strategy look like and why is it essential today?
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:43
2
What one word does Sebastien use to describe the current state of global SEO?
0:43–1:19
3
Why is the SEO landscape described as “fragmented” across platforms and user behavior?
1:19–2:10
4
How are AI‑driven search modes changing the way people discover content?
2:10–3:16
5
What does an omnichannel SEO strategy look like and why is it essential today?
3:16–4:22
6
Why should SEOs focus on CRO and full‑funnel optimization beyond traffic?
4:22–5:06