Senja Spellman

speaker

687 appearances 1 recordings 1 series first heard Jun 2026 last heard 10 Jun

Senja Spellman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Home Service Expert Podcast · Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone · 10 Jun 2026 podcast

So what does this person like to do on the weekends?

Do they have kids?

Do they like to eat at restaurants?

Are they a big spender?

Yes, all of those things.

And then we take that data set that they sell us back of the perfect customer.

And that's who we target to because those people actually want to buy from us right now with direct mail.

And it just makes sense.

And then using that same data set, we have targeting that we do for CTV.

So we hit them in both places.

We do the direct mail that's static to tell them about the offer, exactly like you mentioned, the certifications, all that fun stuff.

And then we use CTV to tell the story and get the emotional appeal.

Because it's not just one dimensional.

Marketing is so- Exactly, 100%.

That's amazing.

Wow.

Exactly.

And then the model that they're using in the home and the sales process, I'd imagine since they're not doing the one call close and people are saying, let me shop around.

Well, they already interacted with a Google search ad.

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