Senja Spellman
speaker
687 appearances
1 recordings
1 series
first heard Jun 2026
last heard 10 Jun
Senja Spellman’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
I love it.
Well, I mean, from what you guys are doing here, I want to give you compliments before I got here.
What I think you're doing is so great because even though this isn't necessarily for lead generation, this is still branding.
This is still you.
These videos are going to go out.
They're going to have the A1 garage name when people are looking you up and
Yeah, totally.
Yeah.
It's kind of like how our space in home service and home improvement is so incestuous.
Everyone knows everyone.
And it's so small that your reputation is the most important thing that you have in this business with your peers.
But it's also the most important thing that you have with your clients and the people that you serve.
home improvement home services it's so intimate you're going to a spot that people live where they raise their children where they wake up where they shower where they you know eat their breakfast and they want to have the people that come to see them to be people that they would want in their home that they feel comfortable so 100 you have to have this type of aura about you that people can feel that they're like yes i'm comfortable with them i want to work with them
Oh, Tommy, I just had an onsite with a siding company and decking company where they were going through all of their print material and every single piece that they had sending out was in a mass of competitors.
And again, because I don't see competitors just as our vertical and home improvement, I see it as all home improvement dollars.
I'm like, you're advertising in this magazine where the entire thing is home improvement.
Why not, this is what I have done with my folks I do direct mail.
So I take four years of historic sales data and I give it to a data analytics company.
And they build out the perfect audience that actually wants to buy from us in demographic segmentation, which for folks listening, so I don't do too much jargon, that's basically education, gender, household income, home value, all that good quantitative stuff.
And they also do psychographic segmentation.
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