Senja Spellman

speaker

687 appearances 1 recordings 1 series first heard Jun 2026 last heard 10 Jun

Senja Spellman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Home Service Expert Podcast · Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone · 10 Jun 2026 podcast

So it'll be about 3% of people are actually ready and 97% of people are not in that moment.

which even makes branding so much more powerful and important because you have this huge this huge base that's not ready for you yet that's getting served your ad but only three percent are gonna need it now why not be proactive at least somewhat and tell your story so that when these 97 percent of people start moving into that three percent they think of you over other people

but he's like you want to own that station like you're 27 ads a day yeah in that station and i think that's the problem with a lot of small businesses they spray and pray and they don't own the channel i you are preaching to the choir right now one of my biggest pet peeves is when i go into a business and they say yeah we've been buying tv we've been spending 35 grand a month and it's not working it's okay let me see your buys and you're spreading it out between seven or eight tv channels

So the people that are seeing your ad, maybe they're seeing it once a month.

I have the same exact mentality as Wizard of Ads, which I only focus on one station, one broadcast station in that DMA.

And if we have an insane budget, then we'll do two.

Even with Tunderland being a $100 million company, we primarily spend with two stations.

That's it.

In one market?

in the Wisconsin market.

So we own the entire state of Wisconsin.

We only did one expansion under the Tundra Land name, which was in Minnesota.

And that was about eight months before we sold.

And then we did have a Jacuzzi bathroom model dealer in Florida that we also owned.

But a primary share of our revenue came from the state of Wisconsin alone because we owned that state.

We did every single thing we could, exactly like you mentioned, to have every single person know our name.

And when I said that I was going to work there, my family is from Wisconsin, they said to me, oh, yeah, I've seen that guy, Brian on TV, right?

Because they remember the owner.

They remember the face.

I would love to.

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