Senja Spellman

speaker

687 appearances 1 recordings 1 series first heard Jun 2026 last heard 10 Jun

Senja Spellman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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The Home Service Expert Podcast · Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone · 10 Jun 2026 podcast

I used to get the referral as well.

And some of those programs are still too expensive for people and it might not work.

But if you're able to have an incentivizing structure on referrals, you're going to get a lot more referrals.

And people get apprehensive.

They're like, well, I don't know if I can do $100 for a referral.

Yeah, well, could you do $100 for a demo?

When the lead goes all the way through the funnel, it's right now in home improvement, a demo is $950.

So to have a $100 demo is a win-win, a no-brainer to me.

So yeah, like when we were going through the numbers, reverse engineer what it can cost you to make sense, make it the most enticing, and those leads are gonna be winners because they're such high quality and already have a buy-in from the person saying, I had a great experience.

So I would say that's another great one.

I would also say organic social.

It's so easy.

Take pictures of what your team is doing, take pictures of the work, post it on Facebook for free, literally for free.

And you know your service area, you know the age range of your people.

Go in, throw $5 at it, throw $10 at it as a boosted post for a couple days,

and get more people to see your stuff.

Have it be a little bit of a call to action like, this week only we're filling our schedule for lawn care and we're giving $100 off to the first people for, or $50 off, whatever it looks like, for the first people that sign up for this summer's lawn cut.

It's that easy.

probably like the same as maybe i don't know if i should be spraying and praying on the pr side or just go after one major thing that we stand out and create our own so what do you think yeah we've in my experience i feel like really owning one cause that speaks to your entire company's core values is the best approach because also you can really give a lot then to that cause a lot of these nonprofits

really, really need our funding desperately.

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