Seth Godin

speaker

635 appearances 1 recordings 1 series first heard Jul 2026 last heard 11 Jul

Seth Godin’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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But every time times get tough, they hire the best available, cheapest person.

You know who that is?

Themselves.

Because they work for free.

And so you end up hiring yourself to do all the jobs.

And no wonder you're exhausted because you're not doing your real job, which is building something bigger than yourself.

You keep hiring yourself to do the jobs.

What's a freelancer?

Freelancer, someone who gets paid when they work.

They and they alone do the work.

You might have assistants or whatever, but a freelancer can't scale because they're a freelancer.

They're hands, insight, skills for hire.

I love this.

Here's the deal.

Whether or not you're getting a paycheck, you're still marketing.

You're still telling a story to your coworkers, to your boss.

Every time you go to a meeting and you open your mouth, people have an expectation of what they're going to hear from you.

You have a personal brand, even if you don't have a personal ad campaign.

And that brand is the promise we make.

It's what do we expect?

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