Seth Godin
speaker
635 appearances
1 recordings
1 series
first heard Jul 2026
last heard 11 Jul
Seth Godin’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
And when we add the authenticity part, it gets even more toxic.
Well, you and I are special cases because we need to be the face of our brands.
Right?
But most people, if you're selling granola or even if you're a real estate broker, you don't have to be the face of it.
It should be about the customer.
The Patagonia logo isn't about the people who started Patagonia.
It's about the badge the customer wears.
So if you're showing up saying, I am authentically me, please punch me in the face, people who like punching folks in the face are going to show up, right?
So it's...
might be a shortcut hack that you want to avoid, saying, I'm everywhere on social media, I am the face of what we are doing, and I make all the granola myself, and I'm reading all the reviews.
Well, of course you're feeling burnt out.
You're doing at least five jobs.
And the second thing to think about is idiosyncrasy.
When someone is called idiosyncratic, often it's viewed as an insult.
But it's the opposite of being average.
It's the opposite of being the normal one.
The normal spot is already taken.
The normal brand of french fries, the normal brand of pizza, the normal brand of granola, you're never going to be the normal one.
So what makes you the idiosyncratic one that a few people would miss if it were gone?
Instead of making average stuff for average people, you want to make something specific for people who want that.
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