Seth Godin

speaker

635 appearances 1 recordings 1 series first heard Jul 2026 last heard 11 Jul

Seth Godin’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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One of the lines I like the most is, you're not stuck in traffic, you are traffic.

And you should think about what that means.

Well, it's easy to complain about being stuck in traffic.

But if you weren't in your car on that road, there might not be traffic today.

That we all show up to eagerly be part of some system because we think we don't have a choice.

But the fact is, you didn't sit around waiting for Dateline or 60 Minutes to call you up and say, we're going to put your show on network TV.

You started a show.

There are people who say, I don't approve of the college industrial complex.

So I'm going to start something that gives gap year students a way forward.

There are people who say, I don't like the way the nonprofit world deals with hunger.

So I'm going to build a totally different way to exchange information.

They don't want to be traffic.

They want to do something.

I think where I begin every time is this work I'm doing.

Who's it for and what's it for?

If you can't answer those two questions very specifically, go back, rewind 30 seconds and start over.

Who exactly is this for?

What's the smallest viable audience?

How many people would be enough?

And what is the change I'm here to make?

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