Seth Godin

speaker

635 appearances 1 recordings 1 series first heard Jul 2026 last heard 11 Jul

Seth Godin’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Three completely different ones, knowing that you're going to randomly pick one as the spinner points to one and that's the one you have to do.

So now instead of falling in love with one idea and defending it,

You have A, B, or C. And that's the only way you're going to fall out of love with A, is to make B even better.

And then C, a completely different one.

Because when you have to write three completely different plans, you're going to think about it with your whole brain, not the defending part of it.

And if you don't have time to write three different business plans, I don't think you have time to start a business.

Or go even further.

Three things that are like, I'm an architect for snowmen.

I'm going to build a snow shoveling business in Buffalo, New York, or I'm going to import snow shovels.

So the snow is involved in all three, but they're completely different scales, completely different kinds of investment, completely different.

And you can even do it if you're starting a nonprofit, right?

I want to start a nonprofit that's going to help single moms.

I want to start a nonprofit that's going to help.

And you can look, where am I going to get donors for this versus donors for that?

But when we show up as a professional, we're saying to people, I'd like you to trade money for something I'm going to do for you.

That's what professionals do.

We show up even if we don't feel like it.

We show up consistently.

But if you're going to show up as a professional, it should rhyme with how you want to spend your day, but it's not about you.

It's about the customer and getting traction with customers.

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