Seth Godin

speaker

635 appearances 1 recordings 1 series first heard Jul 2026 last heard 11 Jul

Seth Godin’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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If you're never doing that,

then you're really stuck in the, I'm anyone.

But that woman with the curly hair?

If you show up with bangs and straight hair, she's going to say, oh, go to David down the street.

If you're a Ferrari dealer and someone shows up and says, I got a carpool, seven kids.

They don't try to persuade you to buy an Enzo.

They say, my brother-in-law's got a Volvo dealership.

I'll call ahead for you.

That generosity of being specific

pays all these enormous dividends.

If you're trying to collect everything all the time, it's exhausting.

Correct.

Right.

So the two most popular jobs in America are real estate agent and truck driver.

Both of those professions are guilty of this problem.

So if a truck driver says, I drive trucks, where do you need me to go?

You're a commodity.

The trucking company is going to hire the cheapest person they possibly can.

But if you're a truck driver who has earned the skills to transport really expensive collectible cars, now you can be the best in the world at that.

You're the one and only.

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